{"id":6163,"date":"2025-05-27T12:55:55","date_gmt":"2025-05-27T12:55:55","guid":{"rendered":"https:\/\/www.mv-design.fr\/?page_id=6163"},"modified":"2026-09-17T08:18:54","modified_gmt":"2026-09-17T08:18:54","slug":"5-a-sec-2","status":"publish","type":"page","link":"https:\/\/www.mv-design.fr\/en\/5-a-sec-2\/","title":{"rendered":"5 \u00c0 SEC"},"content":{"rendered":"<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style>\n<h1>5 \u00c0 SEC<\/h1>\n<h6>strategy:<\/h6>\n<p>In order to maintain its leadership position and continue to recruit and build loyalty, while making its employees proud, the mission was to create the brand\u2019s new identity and a new store concept, bringing a stronger image of quality and care.<\/p>\n<h6>solution:<\/h6>\n<p><em><strong>A new logo:<\/strong> <\/em>a simple and accessible typography, the play of 3 colors: purple, orange and white, and the creation of a symbol, a real graphic landmark, inspired by thread and knitwear and reminiscent of the 5 and the S of 5\u00e0Sec.<\/p>\n<p class=\" translation-block\"><em><strong>\u2022 A transformed customer welcome area<\/strong><\/em> with a more assertive care dimension. Like a \u201cbeauty institut for laundry\u201d, the concept features warm tones of wood and white, soft, luminous lighting, and a signage system that highlights the brand's range of linen care products.<\/p>\n<p class=\" translation-block\"><em><strong>\u2022 A new customer experience <\/strong><\/em> allowing them to collect their cleaned and ironed clothes directly from a self-service kiosk.<\/p>\n<p class=\" translation-block\"><em><strong>\u2022 The service counter is enhanced as the centerpiece of the concept,<\/strong><\/em><\/p>\n<p class=\" translation-block\">\u2022 A theatrical window display is used to showcase the Repair service.<\/p>\n<p><em><strong>\u2022 In-depth ergonomic design.<\/strong><\/em><\/p>\n<p class=\" translation-block\">\u2022 A responsible design approach: eco-designed flooring materials, optimized lighting, refurbishment of existing facades.<\/p>\n<h6>expertise:<\/h6>\n<p>Strategy, branding, graphic territory, architectural concept, customer journey and experience, technical development, project management.<\/p>\n<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\n<figure>\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1921\" height=\"1281\" src=\"https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MVDESIGN_5ASEC_2_HARRAW-STUDIO.jpg\" alt=\"\" srcset=\"https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MVDESIGN_5ASEC_2_HARRAW-STUDIO.jpg 1921w, https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MVDESIGN_5ASEC_2_HARRAW-STUDIO-300x200.jpg 300w, https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MVDESIGN_5ASEC_2_HARRAW-STUDIO-1024x683.jpg 1024w, https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MVDESIGN_5ASEC_2_HARRAW-STUDIO-768x512.jpg 768w, https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MVDESIGN_5ASEC_2_HARRAW-STUDIO-1536x1024.jpg 1536w, https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MVDESIGN_5ASEC_2_HARRAW-STUDIO-18x12.jpg 18w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" \/><figcaption>\u00a9Harraw_Studio <\/figcaption><\/figure>\n<figure>\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"841\" height=\"887\" src=\"https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MV-DESIGN_5-A-SEC\u2014COPYRIGHT-@Harraw_Studio3.png\" alt=\"\" srcset=\"https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MV-DESIGN_5-A-SEC\u2014COPYRIGHT-@Harraw_Studio3.png 841w, https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MV-DESIGN_5-A-SEC\u2014COPYRIGHT-@Harraw_Studio3-284x300.png 284w, https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MV-DESIGN_5-A-SEC\u2014COPYRIGHT-@Harraw_Studio3-768x810.png 768w, 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https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MV-DESIGN_5-A-SEC\u2014COPYRIGHT-@Harraw_Studio5-8x12.png 8w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/><figcaption>\u00a9Harraw_Studio <\/figcaption><\/figure>\n<figure>\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"827\" height=\"1135\" src=\"https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MV-DESIGN_5-A-SEC\u2014COPYRIGHT-@Harraw_Studio4.png\" alt=\"\" srcset=\"https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MV-DESIGN_5-A-SEC\u2014COPYRIGHT-@Harraw_Studio4.png 827w, https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MV-DESIGN_5-A-SEC\u2014COPYRIGHT-@Harraw_Studio4-219x300.png 219w, https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MV-DESIGN_5-A-SEC\u2014COPYRIGHT-@Harraw_Studio4-746x1024.png 746w, https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MV-DESIGN_5-A-SEC\u2014COPYRIGHT-@Harraw_Studio4-768x1054.png 768w, https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MV-DESIGN_5-A-SEC\u2014COPYRIGHT-@Harraw_Studio4-9x12.png 9w\" sizes=\"(max-width: 827px) 100vw, 827px\" \/><figcaption>\u00a9Harraw_Studio <\/figcaption><\/figure>\n<figure>\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1760\" height=\"1151\" src=\"https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MV-DESIGN_5-A-SEC\u2014COPYRIGHT-@Harraw_Studio12.png\" alt=\"\" srcset=\"https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MV-DESIGN_5-A-SEC\u2014COPYRIGHT-@Harraw_Studio12.png 1760w, https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MV-DESIGN_5-A-SEC\u2014COPYRIGHT-@Harraw_Studio12-300x196.png 300w, https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MV-DESIGN_5-A-SEC\u2014COPYRIGHT-@Harraw_Studio12-1024x670.png 1024w, https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MV-DESIGN_5-A-SEC\u2014COPYRIGHT-@Harraw_Studio12-768x502.png 768w, 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https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MV-DESIGN_5-A-SEC\u2014COPYRIGHT-@Harraw_Studio6-768x502.png 768w, https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MV-DESIGN_5-A-SEC\u2014COPYRIGHT-@Harraw_Studio6-18x12.png 18w\" sizes=\"(max-width: 1134px) 100vw, 1134px\" \/><figcaption>\u00a9Harraw_Studio<\/figcaption><\/figure>\n<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-column 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\/><figcaption>\u00a9Harraw_Studio<\/figcaption><\/figure>\n<figure>\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"1021\" src=\"https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MV-DESIGN_5-A-SEC\u2014COPYRIGHT-@Harraw_Studio10.png\" alt=\"\" srcset=\"https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MV-DESIGN_5-A-SEC\u2014COPYRIGHT-@Harraw_Studio10.png 791w, https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MV-DESIGN_5-A-SEC\u2014COPYRIGHT-@Harraw_Studio10-232x300.png 232w, https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MV-DESIGN_5-A-SEC\u2014COPYRIGHT-@Harraw_Studio10-768x991.png 768w, https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MV-DESIGN_5-A-SEC\u2014COPYRIGHT-@Harraw_Studio10-9x12.png 9w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><figcaption>\u00a9Harraw_Studio <\/figcaption><\/figure>\n<figure>\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"873\" height=\"1021\" src=\"https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MV-DESIGN_5-A-SEC\u2014COPYRIGHT-@Harraw_Studio9.png\" alt=\"\" srcset=\"https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MV-DESIGN_5-A-SEC\u2014COPYRIGHT-@Harraw_Studio9.png 873w, https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MV-DESIGN_5-A-SEC\u2014COPYRIGHT-@Harraw_Studio9-257x300.png 257w, https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MV-DESIGN_5-A-SEC\u2014COPYRIGHT-@Harraw_Studio9-768x898.png 768w, https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MV-DESIGN_5-A-SEC\u2014COPYRIGHT-@Harraw_Studio9-10x12.png 10w\" sizes=\"(max-width: 873px) 100vw, 873px\" \/><figcaption>\u00a9Harraw_Studio <\/figcaption><\/figure>\n<figure>\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1134\" height=\"749\" src=\"https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MV-DESIGN_5-A-SEC\u2014COPYRIGHT-@Harraw_Studio11.png\" alt=\"\" srcset=\"https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MV-DESIGN_5-A-SEC\u2014COPYRIGHT-@Harraw_Studio11.png 1134w, https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MV-DESIGN_5-A-SEC\u2014COPYRIGHT-@Harraw_Studio11-300x198.png 300w, https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MV-DESIGN_5-A-SEC\u2014COPYRIGHT-@Harraw_Studio11-1024x676.png 1024w, https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MV-DESIGN_5-A-SEC\u2014COPYRIGHT-@Harraw_Studio11-768x507.png 768w, https:\/\/www.mv-design.fr\/wp-content\/uploads\/2025\/05\/MV-DESIGN_5-A-SEC\u2014COPYRIGHT-@Harraw_Studio11-18x12.png 18w\" sizes=\"(max-width: 1134px) 100vw, 1134px\" \/><figcaption>\u00a9Harraw_Studio <\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"<p>5 \u00c0 SEC mission : Afin de maintenir sa position de leader et continuer \u00e0 recruter et fid\u00e9liser, tout en rendant fiers ses collaborateurs, la mission \u00e9tait de cr\u00e9er la nouvelle identit\u00e9 de l\u2019enseigne et un nouveau concept magasin, qui apporte une image de qualit\u00e9 et de soin plus forte. r\u00e9ponse : \u2022 Un nouveau [&hellip;]<\/p>","protected":false},"author":2,"featured_media":6165,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[36,26,15],"tags":[37,35,30],"class_list":["post-6163","page","type-page","status-publish","has-post-thumbnail","hentry","category-branding","category-projets","category-retail","tag-branding","tag-projets","tag-retail"],"_links":{"self":[{"href":"https:\/\/www.mv-design.fr\/en\/wp-json\/wp\/v2\/pages\/6163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mv-design.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mv-design.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mv-design.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mv-design.fr\/en\/wp-json\/wp\/v2\/comments?post=6163"}],"version-history":[{"count":19,"href":"https:\/\/www.mv-design.fr\/en\/wp-json\/wp\/v2\/pages\/6163\/revisions"}],"predecessor-version":[{"id":6189,"href":"https:\/\/www.mv-design.fr\/en\/wp-json\/wp\/v2\/pages\/6163\/revisions\/6189"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mv-design.fr\/en\/wp-json\/wp\/v2\/media\/6165"}],"wp:attachment":[{"href":"https:\/\/www.mv-design.fr\/en\/wp-json\/wp\/v2\/media?parent=6163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mv-design.fr\/en\/wp-json\/wp\/v2\/categories?post=6163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mv-design.fr\/en\/wp-json\/wp\/v2\/tags?post=6163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}