E.LECLERC ENTRETIEN

strategy:

Initiate a genuine architectural concept in a world never before merchandised by the retail industry.

How to invent an identity for the E.LECLERC maintenance department?
• Defuse the main customer insight: from drudgery to well-being,
• Bypass the ultra-powerful graphics of existing brands in order to exist,
• Emerge without detracting from the overall look of the hypermarket.

solution:

Soften and give meaning to household chores

3 objectives: everyday life - feel good - tips & tricks
• A named, branded department, a palette of materials and colors that reveal an ambience blending warmth and expertise
• Powerful signage and finishes to organize each room in the home.
• Merchandising that punctuates the customer journey by breaking down linearity.
• Communication in dialogue with the customer in the form of tips.