Initiate a genuine architectural concept in a world never before merchandised by the retail industry.
How to invent an identity for the E.LECLERC maintenance department?• Defuse the main customer insight: from drudgery to well-being,• Bypass the ultra-powerful graphics of existing brands in order to exist,• Emerge without detracting from the overall look of the hypermarket.
Soften and give meaning to household chores
3 objectives: everyday life - feel good - tips & tricks• A named, branded department, a palette of materials and colors that reveal an ambience blending warmth and expertise• Powerful signage and finishes to organize each room in the home.• Merchandising that punctuates the customer journey by breaking down linearity.• Communication in dialogue with the customer in the form of tips.
Strategy, architectural concept, merchandising and customer experience.
Pictomatic to help you understand how to look after your laundry.
89 rue de Monceau75008 PARISFrance