LA MIE CÂLINE
strategy:
Incorporate into the retail concept and identity, La Mie Câline’s strategy as a manufacturer of good times with its signature ‘happiness is here!’
solution:
A new logo that emphasizes sobriety, pleasure, and generosity, while capitalizing on the brand’s iconic yellow color, two font weights, and a joyful image.
A retail concept organized around 4 elements:
• The bakery offer, with the dramatization of bread.
• The lunch offer and the creation of a real dining room offering 3 different atmospheres depending on the restaurants.
• The barista counter under the name Café Câlin to animate the 10am-4pm break in a coffee - bakery spirit.
• The Cookiz corner, which highlights La Mie Câline’s star product, with an Instagrammable bulk corner, and a wider and more varied offer.
Taking into account new omnichannel uses with order kiosks, Click & Collect, and table ordering via QR code.
A strong focus on eco-design: reuse and choice of more durable and recyclable materials (at end of life).
expertise:
Strategy, branding, graphic territory, architectural concept, customer journey and experience, technical development, PMT.
