MARQUETTE

strategy:

• Marquette is a concept store, located in a shopping center, which presents a selection of pure web players and new, quality, ingenious and responsible products (fashion, beauty, grocery, decoration).

• After the first 2 openings in Toulouse and Calais, Marquette wanted to make its concept evolve for the openings of Dijon Toison d’Or and BAB 2.

solution:

• This evolution of the concept is based on Marquette DNA, with the playful and creative decor of a Pop Market, with all the codes of the fresh produce market, such as the day’s arrivals, the stalls and the crates,

• The Marquette brand and its logo are strongly expressed, while ensuring a good balance with the product brands presented,

• Pop and colorful signage structures the store and the offer,

• The hyper-modular furniture allows the brand to constantly renew its selection,

• All this for a very controlled investment per sqm.².