pomme de pain

strategy:

Create a new brand identity and a friendly and efficient retail concept, centered around sandwich expertise and made-to-order preparation

solution:

• New identity, with eggplant as the corporate color (original and distinctive in the market), and where the polymorphic "O" evokes the shape of a sandwich

• Transformed customer journey with a strong digital dimension to maximize efficiency of the experience: digital kiosks, click and collect, QR code for table service.

• Made-to-order preparation staging, with a large glass counter open to the workshop where the "sandwich brigade" works.

• Bright dining area, creating an urban atmosphere with simple and colorful seating and tables, posters on the walls, and a neon sign

• LEED certified concept