Create a new brand identity and a friendly and efficient retail concept, centered around sandwich expertise and made-to-order preparation
• New identity, with eggplant as the corporate color (original and distinctive in the market), and where the polymorphic "O" evokes the shape of a sandwich
• Transformed customer journey with a strong digital dimension to maximize efficiency of the experience: digital kiosks, click and collect, QR code for table service.
• Made-to-order preparation staging, with a large glass counter open to the workshop where the "sandwich brigade" works.
• Bright dining area, creating an urban atmosphere with simple and colorful seating and tables, posters on the walls, and a neon sign
• LEED certified concept
Strategy, branding, graphic territory, architectural concept, customer journey and experience, technical development, project management
89 rue de Monceau75008 PARISFrance